Top of the Hill Festival RFP Process and Transparency
Daly City
Summary
The City is promoting this year's festival with ads on TV, YouTube, bus stops, and airports, aiming well beyond last year's ~20,000 attendees. The festival now extends to the newly opened Grocery Outlet, and the car show raises money for Jefferson High School robotics.
At a glance
- Total mentions
- 3
- Last 30 days
- 1
Discussed at 2 meetings in the last 60 days; most recently Oct 8, 2026.
Impact analysis
The City is investing in marketing and corridor cleanup to drive attendance and economic activity along Mission Street.
Mission Street businesses, festival-goers, and Jefferson High School students whose robotics program gets car show proceeds.
The losing BIPOC-led applicant coalition says it was denied a scorecard explaining its rejection.
Mentions & discussions (3)
Small Business Commission - Oct 8, 2026
The October 17 festival is expanding further down Mission Street, with a Grocery Outlet stage, streaming and airport ads, and overflow parking. The city is using the event to brand Daly City as a destination and attract ongoing investment to the corridor.
Small Business Commission - Sep 10, 2026
The City is promoting this year's festival with ads on TV, YouTube, bus stops, and airports, aiming well beyond last year's ~20,000 attendees. The festival now extends to the newly opened Grocery Outlet, and the car show raises money for Jefferson High School robotics.
City Council - Mar 9, 2026
A losing bidder coalition publicly asked why its application wasn't selected and demanded a scorecard. The city manager says negotiations with the top two of six proposals are underway and promised a full scoring report on March 23; Councilmember Manalo wants an ad hoc committee to review the process.
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